Brazil Consumer Study May 2026
The NATCOL Brazilian Consumer Attitudes Study 2026 examines how Brazilian consumers perceive and understand the use of natural and artificial colors in food and beverages.
Brazil Consumer Study May 2026 Read More »
Public News
NATCOL Consumer Attitudes Study 2025
How much does the choice of food colors influence US consumers’ purchasing decisions? Do consumers care about whether a product uses natural versus artificial colors? When should food manufacturers be particularly concerned about their choice of food colors, whether natural or artificial?
NATCOL Consumer Attitudes Study 2025 Read More »
NATCOL celebrates the 15th anniversary of its Position paper
on the Term ‘Natural Color’ and the Categorization of Food Colors with new design and enriched content. NATCOL´s Position paper on the Term ‘Natural Color’ and the Categorization of Food Colors was first issued in 2010, responding to an increased demand for natural colors in the European Union following the mandatory labelling on artificial colors
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New white paper on Colouring Foods provides global clarity
NATCOL has published a white paper on Colouring Foods to promote wider understanding and awareness among manufacturers and regulators worldwide. The practice of colouring food and drink with fruits, vegetables and other edible plants dates back to ancient civilizations, from the Egyptians to the Romans to the Aztecs. Colouring Foods are plant-based colouring ingredients that
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More natural colours adopted at Codex level
NATCOL successfully achieved the endorsement of new maximum use levels for natural colours by the Codex Committee on Food Additives (CCFA). Over these last two years, NATCOL consistently worked to enable the adoption of new use levels is several food categories such as jams, jellies and marmalades, fruit preparations, breakfast cereals and dried pasta and
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NATCOL Consumer Attitudes Study
How much does the choice of food colors influence US consumers’ purchasing decisions? Do consumers care about whether a product uses natural versus artificial colors? When should food manufacturers be particularly concerned about their choice of food colors, whether natural or artificial?
NATCOL Consumer Attitudes Study Read More »
NATCOL stood up for carotenes in the 53rd Codex Committee on Food Additives
NATCOL stood up for carotenes in the 53rd Codex Committee on Food Additives NATCOL very successfully presented technologically justified new maximum permitted levels for all carotenes during last week’s CCFA53. Carotenes have a long established safe use as a successful food colour for almost half a century and they are still the most popular colours
NATCOL stood up for carotenes in the 53rd Codex Committee on Food Additives Read More »
Codex accomplishment for NATCOL
Codex accomplishment for NATCOL The 53rd Codex Committee on Food Additives was once again a real achievement for NATCOL. All the issues of interest to the natural colours industry were favourably approved: new specifications were approved for spirulina, new classification for riboflavin, new maximum use levels for carotenes and for several other natural colours specifically
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NATCOL has developed a Code of Practice
NATCOL has developed a Code of Practice NATCOL is happy to announce that, building on its comprehensive experience, it has developed a Code of Practice to provide support to manufacturers and users in understanding the EU provisions that govern coloring Foods as well as their scope and application. The Code of Practice is intended as
NATCOL has developed a Code of Practice Read More »
Legal review of the EU Guidance Notes on Coloring Foods
Legal review of the EU Guidance Notes on coloring Foods ×UPDATED: 24/06/19 The EU Guidance Notes on the classification of food extracts with coloring properties has presently been removed from the Commission website. The website now mentions that “The guidance document is currently being reviewed by the Commission services.” We are advised that this is
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