Brazil Consumer Study May 2026
The NATCOL Brazilian Consumer Attitudes Study 2026 examines how Brazilian consumers perceive and understand the use of natural and artificial colors in food and beverages.
Brazil Consumer Study May 2026 Read More »
The NATCOL Brazilian Consumer Attitudes Study 2026 examines how Brazilian consumers perceive and understand the use of natural and artificial colors in food and beverages.
Brazil Consumer Study May 2026 Read More »
How much does the choice of food colors influence US consumers’ purchasing decisions? Do consumers care about whether a product uses natural versus artificial colors? When should food manufacturers be particularly concerned about their choice of food colors, whether natural or artificial?
NATCOL Consumer Attitudes Study 2025 Read More »
on the Term ‘Natural Color’ and the Categorization of Food Colors with new design and enriched content. NATCOL´s Position paper on the Term ‘Natural Color’ and the Categorization of Food Colors was first issued in 2010, responding to an increased demand for natural colors in the European Union following the mandatory labelling on artificial colors
NATCOL celebrates the 15th anniversary of its Position paper Read More »
NATCOL has published a white paper on Colouring Foods to promote wider understanding and awareness among manufacturers and regulators worldwide. The practice of colouring food and drink with fruits, vegetables and other edible plants dates back to ancient civilizations, from the Egyptians to the Romans to the Aztecs. Colouring Foods are plant-based colouring ingredients that
New white paper on Colouring Foods provides global clarity Read More »
NATCOL successfully achieved the endorsement of new maximum use levels for natural colours by the Codex Committee on Food Additives (CCFA). Over these last two years, NATCOL consistently worked to enable the adoption of new use levels is several food categories such as jams, jellies and marmalades, fruit preparations, breakfast cereals and dried pasta and
More natural colours adopted at Codex level Read More »