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Brazilian consumer perceptions of food and beverage colors
The NATCOL Brazilian Consumer Attitudes Study 2026 examines how Brazilian consumers perceive and understand the use of natural and artificial colors in food and beverages. The research builds on previous NATCOL consumer studies and provides market specific insight informed by Brazil’s regulatory and labeling environment.
The study addresses three key questions:
- In which situations do Brazilian consumers consider the use of food colors?
- How do they assess natural versus artificial colors?
- To what extent do color choices influence purchasing behavior?